Final Digipack

Here is the final digipack design:

Conclusions from Digipack and advert research

Digipack:

From the Digipacks that I looked at, most of them had both the album name and artist name on the front cover, this is something we should very well be thinking of doing, but not all of the digipacks i looked at had this, so it isnt compulsory. All of the digipacks i looked at did however have a picture on the front cover that reflected the music on the album, so this definately seems like something that we should put onto our digipack front cover.

With the tracklist, 3 out of 5 of the digipacks i scanned in had the tracklist on the back cover. The other two had them on the inside page. Having the tracklist on the back sounds better, as it means that it is easier to look up the tracks on the album, and if someone was looking at the album in a shop, they might not be able to look at the inside cover due to packaging.

All of the Digipacks had the artist name on the bind, so that is something which should definately be included.

All of the albums had information about the artist and the recording information, this also featured on the inside cover of all the digipacks except for the one which was a 2CD digipack.

For the CD panel of the digipacks, they all didn't contain any information on this panel, they were either blank, or ther had a picture in the background. This might seem like a good idea to add to my own digipack.

Advert:

All of the adverts that I looked at featured the album artwork, this is a definite sign that the album artwork will need to be included. The only difference in the album artwork was the size that is was in the adverts. Most of them had a black background with the artwork taking up part of the advet, whereas there were one or two adverts where the album artwork was the background. I think that the black background works better, as it makes the album artwork stand out more as well as all the text on the advert.

In terms of text, a lot of the adverts featured the album name and artist, rough description or review of the album, the formats it is being released on, what date it is being released, anda website where the album can be purchased from. I think included all of these are important, as it lets the viewer know how to get a copy of the album and what it is like.

Other things which the adverts tended to include were the logo of the record label, and logo of places where the album is available. I have seen adverts with the itunes logo on, and one of the adverts which I scanned in had the logo's of two london record shops. I also think that this would be a good feature to add to the advert.

Digipack + Advert research

Along with the music video, we have to create a digipack and a print advertisement for the band. In order to make them look authentic and proffessional, it is a good idea to look up examples to find out what works well and what doesn't. I have scanned in numerous pages from a magazine called The Wire. I chose to use this magazine in particular, as it focuses on undeground and experimental music, this will fit with our digipack and advert, as the song we chose to create a video for is of a similar style. I have also scanned in some albums i have in digipack form for similar reasons.

The separate pictures on this page is all part of one advert for thesame record company. It is unlikely that our advert will be in this format. That said, there is still something to learn from each of the subdivisions of the advert. They all have some elements in common, for example, they all feature the album artwork and they all state what format the album is being released on, and on what date it is being released. There is also a web address written at the bottom of the advert.

Only two of the adverts on this page concern our print advert. These are top left and middle right adverts. The top left advert has two websites, the album artwork and a rough release date. The middle right advert has the format, the album artwork and a web address. This advert in particualr does not have a release date on it as it is a re release of an old album.

All of the adverts on this page feature the album artwork, format of the album and the record label. The bottom two contain a release date, and a brief description of what the album is like. The advert in the bottom right corner is different to the other two, as the album artwork is the back ground of the advert. The other two adverts however are advertising multiple albums.

The three music adverts on this page have very similar traits to the adverts from the other pages. One of the main differences it that the advert in the bottom right corner contains the logo of two London record shops where it is being sold, Rough Trade and Sister Ray. This is a good idea for an album with a small release, as it lets viewers of the advert know where they can go to get a physical copy of the album.

This is part of a compilation album called "East Jesus" by Lee Ranaldo. Even though the picture is upside down, you can still see that this part of the digipack just has text. This text says stuff about when and where the album was recorded and speaks about the artist. Other albums have similar design layouts on this page, but have the lyrics in a long line. An example of this is "Violet Cries" by Esben and the Witch, but I was unable to scan in a copy, as I have it in a different format, and i could not find a picture on the internet.

This is the front cover of the album, it has a a simple layout, just a picture and then the title and the artist. The album artwork is meant to represent the sound of the music.

This is the back cover of the album, it is the other side of the same picture of the front cover and contains the tracklist. I did not scan the cd panel of this digipack, as it was a blank black panel, designed just to hold the CD.

This is Bo Ningen's self titled album, it is a 2CD digipack, so has more panels than the other digipacks that I have scanned in. The front cover contains a symbol, that follows the theme of the rest of the digipack which has a few other symbols on other panels. The cover for this album is also designed to fit the style of the music. The front cover also features the name of the artist. It is a self-titled album, so that is why there is no separate album name. The back cover continues a pattern at the top of the front cover, and contains the tracklist and record label/ copyright information. The bind of the album contains the artist name.

This scan shows some of the panels of the digipack, they have a simple layout and feature a symbol in the middle of both of the shown panels. This is to show the sort of art style that the band follows, as they have released numerous records where they screen print on similar symbols that they have created.

This scan shows the middle inside panel, which contans information about the band such as their names and what instrument they play. It also contains information about where and when the album was recorded.

This digipack of this album album, "A Sufi And A Killer" by GonjaSufi is very different to the others I have looked at so far. The most noticeable difference is that the album and artist name does not appear on the front cover of the digipack. The artists face however does feature in the middle of the artwork. The album artwork is meant to work in two ways. The first is similar to the other digipacks, as it is meant to fit the music. It is hard to see from the scan, but the artwork is an optical illusion and the pattern moves when your head moves. This fits the psychedelic sound of the album. The other way is to make it stand out from all the other records in a record shop, as it is alot mor eyecatching. The back cover is also different to the other digipacks, as it does not have a tracklist on it, although it does have the artist name at the top, and the logo of the record label features in the middle. Like the Bo Ningen album, the artist name features on the bind of the digipack.

The inside cover of the digipack features the tracklist, copyright information and information about the recording of the album. It also contains a picture that is also meant to suit the style of the music. The panel with the cd contains the album name, the pattern behind the cd is also what appears on the cd.

This album,"Glacial Glow" by Noveller has a similar front cover to the first two digipacks, as it features the album and artist names. It also has and album cover that is meant to reflect the graceful sound of the music. A similar theme is used for the picture on the back cover. The back cover does not feature a tracklist, but has record label and copyright information at the bottom. The bind of the digipack features both the artist name and the album name.

The picture on the inside cover features the artist, and the text contains the tracklist, recording and artist information. The CD panel contains a picture of scrambled tape, this a reference to the artist, as they often use tapes to create sounds.

Final Music Video Cut