Conclusions from Digipack and advert research

Digipack:

From the Digipacks that I looked at, most of them had both the album name and artist name on the front cover, this is something we should very well be thinking of doing, but not all of the digipacks i looked at had this, so it isnt compulsory. All of the digipacks i looked at did however have a picture on the front cover that reflected the music on the album, so this definately seems like something that we should put onto our digipack front cover.

With the tracklist, 3 out of 5 of the digipacks i scanned in had the tracklist on the back cover. The other two had them on the inside page. Having the tracklist on the back sounds better, as it means that it is easier to look up the tracks on the album, and if someone was looking at the album in a shop, they might not be able to look at the inside cover due to packaging.

All of the Digipacks had the artist name on the bind, so that is something which should definately be included.

All of the albums had information about the artist and the recording information, this also featured on the inside cover of all the digipacks except for the one which was a 2CD digipack.

For the CD panel of the digipacks, they all didn't contain any information on this panel, they were either blank, or ther had a picture in the background. This might seem like a good idea to add to my own digipack.

Advert:

All of the adverts that I looked at featured the album artwork, this is a definite sign that the album artwork will need to be included. The only difference in the album artwork was the size that is was in the adverts. Most of them had a black background with the artwork taking up part of the advet, whereas there were one or two adverts where the album artwork was the background. I think that the black background works better, as it makes the album artwork stand out more as well as all the text on the advert.

In terms of text, a lot of the adverts featured the album name and artist, rough description or review of the album, the formats it is being released on, what date it is being released, anda website where the album can be purchased from. I think included all of these are important, as it lets the viewer know how to get a copy of the album and what it is like.

Other things which the adverts tended to include were the logo of the record label, and logo of places where the album is available. I have seen adverts with the itunes logo on, and one of the adverts which I scanned in had the logo's of two london record shops. I also think that this would be a good feature to add to the advert.