Evaluation part 2

How effective is the combination of your main product and ancillary texts?

Combining elements of the main product and the ancillary tasks was something that we wanted to do as soon as we finished making the music video. We were very impressed with some of the shots that we filmed for the music video, and we had a few that we thought would be good to use as the front cover image for a digipack. This is why we chose to create a digipack for one of the ancillary tasks. We also chose to create the poster advert, as that could also use one of the shots, and it would most likely feature colour schemes and other attributes of the digipack.

In terms of combination between the music video and the ancillary texts, we used the shot of the satellite tower that appears as the first and last shots of the music video.

 
As you can see, this picture was used as the front cover of the digipack as well as the poster. This is an effective way of combining the three pieces, as after looking at the picture, the viewer will associate it with the other pieces.

The picture of the satellite tower also set the colour scheme for the other two pieces. The grey sky in the background helped create the dull and dark colour scheme that suits the locations on industrial estates that we filmed on. This is why the digipack has such a simple design, and why it features alot of grey. It is also why the advert has a black background.

Another combination that is used was the font used in the digipack and the advert. The font, called "My Underwood", which was made using a slightly dysfunctional Underwood typewriter that smudges some of the characters. Here are some samples of the font, and it being used on the advert and the digipack front cover:

This font was ideal for us, as it has a vintage look that we wanted to use on the ancillary texts to suit the song that we used in the music video, as it was released in 1979. The other good thing about the font was that some of the characters are smudged, and we thought this would work very well for our artist, as it suits the fuzzy and distorted sound of the guitar in the song used for the music video. This was a very effective method of combining the three tasks, as it linked the two ancillary texts as they both used the font, but more surprisingly, the font managed to combine the music video with the ancillary texts, as it reflects the song used in the music video.

Overall I think the combination of the the three pieces is very effective, as they all have a similar feel and you can easily see how they are all linked. This combination is very good for building up an image for the artist, as it gives the audience a clear view of common features that the artist uses, so that when a future piece is released, the audience will immediately know who the artist is.